Tucked away in the scenic folds of the Cordillera mountain range, Luba, Abra is a charming municipality that perfectly blends natural beauty, cultural richness, and peaceful highland life. If you’re dreaming of a rustic escape with warm locals and untouched wonders, Luba is your next underrated travel goal!
Luba is a serene town in Abra Province blessed with lush forests, clean rivers, and rolling mountains. Its location makes it a paradise for hikers, bikers, and anyone craving peace away from the city buzz. The Abra River flows gently through the area, feeding life into farms and small villages.
The people of Luba are mostly Itneg (Tingguian) and Ilocano, known for their strong sense of community and hospitality. Traditions are kept alive through indigenous practices, community rituals, and oral storytelling. They speak Ilocano and Itneg, with Filipino as the secondary language.
Luba may be small, but the food packs a punch!
Luba celebrates its Foundation Day every January, featuring street dances, native games, agricultural showcases, and traditional music. It’s a colorful display of Itneg and Ilocano pride!
The music in Luba is deeply rooted in tradition. Gongs and bamboo instruments are used in community gatherings, rituals, and dances. You’ll often hear salidummay chants echoing during celebrations.