Santa Maria, a serene municipality nestled in the eastern part of Pangasinan, Philippines, is a hidden gem that promises a peaceful escape blended with cultural charm. Known for its warm locals and rural elegance, Santa Maria offers visitors a unique experience surrounded by lush landscapes, historical treasures, and age-old traditions that continue to thrive in modern times.
Santa Maria is home to the Our Lady of the Assumption Parish Church, a historic religious site that embodies Spanish-era architecture and spiritual significance. Nature lovers can explore the Agno River, perfect for a quiet picnic or riverside walk. The nearby Balungao Hilltop Adventure (just a short drive away) is a thrilling detour for those who crave adrenaline with activities like ziplining and hot springs.
The heart of Santa Maria beats with Ilocano and Pangasinan pride. Locals commonly speak Pangasinense and Ilocano, while Filipino is widely understood. The town cherishes its cultural roots through community gatherings, religious events, and respect for traditional customs that date back generations.
Santa Maria serves up delightful native delicacies that reflect its countryside richness. Try their tupig (grilled rice cake), dinengdeng (a hearty vegetable dish), and freshly harvested mangoes—some of the sweetest in the province! The local market is a haven for foodies looking to taste authentic Pangasinan comfort food.
Celebrate the Pindang Festival, a vibrant tribute to the town’s famed “pindang” or carabao tapa (cured meat). Held every March, it features a colorful street parade, dance competitions, and agricultural showcases that celebrate Santa Maria’s farming roots and culinary identity.
From kuratsa folk dances to locally sung ballads and acoustic jamming in barangay events, music in Santa Maria is heartfelt and rooted in community. The town’s musical culture is often showcased during town fiestas and evening serenades.
Santa Maria is widely known for its agriculture, especially rice and mango farming, and its signature delicacy pindang, a sweet-savory meat treat. The town’s peaceful rural charm and strong cultural identity make it a quiet but enriching destination in Pangasinan.