Bacnotan

Say hello to Bacnotan, La Union, the cool and quiet cousin of San Juan, where industrial grit and beachside bliss blend in the most unexpected way. Known as the Cement Capital of the North, this coastal town also surprises visitors with scenic beaches, rich Ilocano culture, and a laid-back vibe that invites you to slow down, breathe in the salt air, and stay a while. Whether you’re in it for waves, walks, or warm smiles, Bacnotan has something for every kind of traveler.

• Bacnotan Beach – Wide and less crowded, perfect for surfing, bonfires, and beach strolls with epic sunsets
• Holcim Cement Factory – An iconic part of Bacnotan’s identity, symbolizing its industrial roots and economic legacy
• St. Michael the Archangel Parish Church – A peaceful colonial church that stands as a spiritual anchor for the town
• Bacnotan River & Mangrove Areas – A haven for eco-tourists and photographers looking to capture calm, nature-filled moments
• Local Surf Breaks – If you’re into waves, you’ll love Bacnotan’s quieter surf spots just minutes from the highway

The people of Bacnotan are proud Ilocanos known for their resilience, hard work, and deep respect for community traditions. Local livelihoods include farming, fishing, and of course, working in the cement industry. Despite modern developments, traditional values like bayanihan and hospitality remain alive and well.

Ilocano is the everyday language in Bacnotan, while Filipino and English are widely spoken, especially by the younger generation. Visitors will feel welcome whether they speak “Kumusta ka?” or “How are you?”

• Dinengdeng – A light yet flavorful vegetable stew with grilled fish
• Pakbet – A stir-fry of local veggies like bitter melon and eggplant
• Bagnet – Crispy pork belly loved across the region
• Tupig and Bibingka – Sticky rice treats that are perfect for merienda or take-home goodies
• Halo-Halo by the Beach – You haven’t lived until you’ve had this sweet cold treat with your feet in the sand

• Town Fiesta (May) – A mix of religious processions, parades, street dances, and pageants
• Surf and Sand Events – Local competitions and music nights pop up during the surfing season
• Christmas and Holy Week – Observed with devotion, decor, and community-wide traditions

Bacnotan’s musical landscape ranges from traditional Ilocano serenades to acoustic beachside jams. It’s common to hear Pamulinawen being sung during town events or local musicians strumming under nipa huts at sunset.

• Cement production and Holcim plant
• Underrated surf spots and scenic beaches
• Authentic Ilocano cuisine
• Friendly, laid-back locals
• A perfect mix of industry and nature