Baliuag

Baliuag, Bulacan is not just a town, it’s a vibrant tapestry of history, faith, fiestas, and flavorful Filipino living. Just a short drive from Metro Manila, Baliuag is a magnet for culture lovers, foodies, and road trippers in search of charm and character.

Founded in 1733, Baliuag boasts Spanish-era structures and a deep connection to the Catholic faith. Its iconic St. Augustine Parish Church (Simbahan ng Baliuag) stands proudly at the heart of the town, showcasing Baroque-inspired architecture that has witnessed generations of history. The church is also known for hosting Asia’s longest Lenten procession, attracting thousands every Holy Week.

• Baliuag Clock Tower – a uniquely Filipino architectural gem that lights up beautifully at night.
• Aqua Planet Baliuag – a fun and refreshing water park getaway for the whole family.
• Baliuag Museum and Library – dive into the town’s colorful past through fascinating exhibits.
• Santo Niño de Baliuag – a revered religious icon often showcased during processions

Baliuag is known for its creative people, from artists to entrepreneurs. Locals take pride in traditions like pabalat-making (intricate pastillas wrapper art) and elaborate floats during religious and civic parades. The town celebrates unity, talent, and faith through community-driven events and lively street performances.

Most locals speak Tagalog and Kapampangan, but don’t be surprised if you hear some English, especially from the younger crowd and shopkeepers, they’re used to entertaining tourists and balikbayans.

Chicharon Baliwag – crunchy pork cracklings that have become a nationwide sensation!

Pastillas de Leche – sweet and creamy milk candies, often wrapped in delicate pabalat.

Pancit Baliwag – the town’s own take on a Filipino noodle favorite, savory and satisfying.

Taho Baliwag Style – silky tofu with arnibal and sago, often sold in the early mornings.

• Baliuag Lenten Procession – known as the longest Holy Week procession in the Philippines and even in Asia, featuring over a hundred religious floats.
• Mother of All Fiestas – a vibrant Maytime festival with street dancing, concerts, and religious novenas.
• Buntal Festival – showcasing Baliuag’s native hat-weaving industry through exhibits, trade fairs, and parades.

Baliuag blends tradition with rhythm. Local brass bands often lead parades and fiestas, while churches and schools host choral performances during religious celebrations. Street parties feature live bands and OPM (Original Pilipino Music), giving the town a joyful heartbeat.

• Home of the famous Chicharon Baliwag
• Longest Lenten Procession in Asia
• Heritage-rich architecture and festivals
• Thriving local crafts like pabalat and buntal hat weaving
• A warm community that welcomes you like family