Concepcion

Welcome to Concepcion, Tarlac, a charming municipality that blends the proud legacy of heroism with the cozy charm of Central Luzon’s heartland. From rich farmland to heroic tales, from mouthwatering delicacies to vibrant festivals, Concepcion is the kind of place that will make you want to stay just a little longer than planned.

Concepcion is one of the oldest towns in Tarlac, located on the southeastern tip of the province. It’s a first-class municipality with agricultural roots and a fast-growing commercial scene. The town is famously known as the hometown of former President Benigno “Noynoy” Aquino III, and it stands as a proud reminder of the Aquino family legacy and the fight for democracy.

• Aquino Ancestral House – A pilgrimage site for history buffs, this house tells the story of a family that shaped the nation.
• Benigno Aquino Memorial – A monument that pays tribute to Ninoy Aquino’s sacrifice.
• Mt. Arayat Viewpoints – Although Mt. Arayat is technically in Pampanga, the mountain looms beautifully from the plains of Concepcion, offering picturesque sunrise shots.
• Sta. Rita Parish Church – A heritage church and a place of devotion that dates back to the Spanish era.

• Kariton Festival – A fun and colorful celebration that honors the creativity and resourcefulness of farmers and local residents. Expect parades of decorated carts, local performances, and food fairs!
• Town Fiesta (Feast of Sta. Rita) – Celebrated every May, it’s a mix of religious devotion, street dancing, and classic Filipino fiesta vibes.

• Chicharon Camiling – A crunchy favorite often brought home by travelers.
• Pansit Luglug – Tarlac’s own twist on pancit palabok, topped with egg, chicharon, and rich shrimp sauce.
• Tocino Tarlac-style – Sweeter, juicier, and better with garlic rice and egg.
• Tilapia and Bangus Dishes – Fresh from local fishponds, grilled or fried to perfection.

Kapampangan is widely spoken in Concepcion, mixed with Tagalog and a hint of Ilocano. The town embodies the Kapampangan spirit: hardworking, joyful, and family-centered. You’ll find deep Catholic faith, traditional values, and warm hospitality at every corner.

Concepcion’s festivals echo with brass bands, folk songs, and local dance music, especially during parades and fiestas. Community singing and karaoke remain essential parts of town celebrations. During serenades or harana nights, the classic kundiman lives on.

• Birthplace of President Noynoy Aquino
• Strong ties to Philippine democracy and the Aquino legacy
• Lush rice fields and vibrant farming culture
• Colorful Kariton Festival and food tourism