Lasam

Tucked in the northwestern heart of Cagayan Province, Lasam is a quiet yet colorful municipality that offers a surprising mix of natural charm, historical heritage, and heartwarming Ilocano hospitality. Whether you’re craving a laid-back rural escape or curious about local traditions, Lasam invites you in with open arms and a feast of experiences.

Named after Don Vicente Lasam, a Spanish-era governor, the town is steeped in history and regional pride. Located along the national highway, it’s a major stopover for travelers heading to the deeper corners of Cagayan Valley. But don’t just pass through, Lasam rewards those who stay.

Lasam may be small, but it holds charming secrets:

• Abulog River – Serene and picturesque, it’s perfect for riverside picnics and calm boat rides.
• Centennial Trees and Heritage Structures – Scattered across barangays, these living witnesses tell tales of the town’s rich past.
• Lasam Town Plaza – A classic provincial park where community life pulses, especially during festivals and weekends.

Adventure junkies can explore nature trails, hidden waterfalls, and agricultural landscapes that provide a taste of authentic northern countryside life.

Lasam’s people are predominantly Ilocano, with traces of Ibanag and Itawes influences. The locals are known for being resilient, family-centered, and deeply rooted in tradition. You’ll often hear Ilocano phrases like “Naimbag nga aldaw!” (Good day!) echoing through town as warm smiles greet visitors.

Get ready for a culinary road trip! Some of the best bites include:

• Igado – A savory Ilocano pork dish simmered in soy sauce and vinegar.
• Pinakbet – Mixed vegetables sautéed in bagoong (fermented fish paste).
• Chicharon Lasam – Local pork cracklings with a crisp that rivals the best.
• Native kakanin – Sticky rice desserts perfect with local coffee or tsokolate.

Food here is simple, hearty, and unforgettable.

Mark your calendars for Lasam Town Fiesta held every June 24 in honor of St. John the Baptist. Expect:

• Street dancing
• Cultural parades
• Agro-industrial fairs
• Beauty pageants
• Fireworks that light up the rural skyline

It’s a joyful explosion of color, tradition, and community!

The sound of Lasam is a blend of Ilocano folk tunes, local acoustic covers, and festival drumbeats. Music is central to gatherings, with karaoke reigning supreme in every barangay celebration. Traditional “kutibeng” (native guitar) performances are also cherished during fiestas and elders’ storytelling nights.

• Home of strong Ilocano heritage
• Strategic agricultural town with rice, corn, and tobacco farms
• Friendly stopover along Maharlika Highway
• Chicharon Lasam, a crunchy pride
• A town that preserves old-world charm amid modern progress